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Yummy Dough in Japan

April 2014

Narula LTD, a 35 years old family firm based in Osaka, Japan has built a new website for our Yummy Dough only. Welcome to magicookie.net

Play, Eat and Have Fun!

August 2013

Our partner in Hong Kong successfully conducted an interview with a food magazine called ” YUMMe” to introduce the Yummy Dough parent-kids workshops. Our workshops are always a big fun for both parents and kids.

Yummy Dough Workshop in Hong Kong

May 2013

Workshop in Hong Kong A Yummy Dough workshop with 200 families from four kindergardens in Hong Kong and both parents and kids love Yummy Dough. Congratulations to our partners for this successful event!

Success with Flash Sales Campaigns

May 2013

Yummy Dough CBSLocalCongratulations! Our partner in the US, the “Smarty Parents” had a great success with a flash sales campaign on livingsocial.com. The next campaign, this time on CBS Local Deals, is starting soon.

Yummy Dough on Sharp Daily

April 2013

Yummy Dough has been presented on Sharp Daily, a major news medium in Hong Kong. As we can see, all kids are having a great time playing with Yummy Dough. Click to watch the video »

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Yummy Dough in Nuremberg

January 2013

Toy Fair Nuremberg 2013The International Toy Fair in Nuremberg is taking place from January 30th until February 04th. We’re looking forward to meet you at our booth C11 in hall 9!!

Hong Kong Toys & Games Fair

January 2013

We’re presenting Yummy Dough at the Toy and Games Fair in Hong Kong, Convention and Exhibition Centre. The fair takes place from 07 to 11 January and we’re glad to welcome you at our booth no.: 3CON-075. Have a look at our introduction video »

Yummy Dough in Hong Kong

October 2012

Our partner from Hong Kong was able to place a Yummy Dough article on Sing Pao newspaper, which is one of the biggest in Hong Kong. We think that is exceptionally well done! Here’s a picture of the whole article » Read the rest of this entry »

Yummy Dough in France

September 2012

Together with Toys R Us we’ve just started a new tv campaign in France. Yummy Dough is known as Patamiam there. Here we have the video of the advertising campaign. Have fun!

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Yummy Dough now available in Turkey

September 2012

Essknete in der TürkeiYummy Dough made its first public appearance at an event at Nokta Office Supplies and we just received this lovely video with a lot of kids nibbling a piece of Yummy Dough. Here you can watch the whole video »

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Workshop in Hong Kong

August 2012

We just received a wonderful video from the “Winstars Yummy Dough Workshop” in Hong Kong – the kids are kneading and snacking our Yummy Dough together with their parents and they obviously have a lot of fun. Here’s the video »

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Yummy Dough is listed at SUBSPORT

May 2012

SUBSPORTWe are glad to announce that Yummy Dough is listed at SUBSPORT as an example for the successful substitution of hazardous chemicals in modelling doughs. SUBSPORT is an online platform giving guidance on how to find safer alternatives to some of the most hazardous chemicals in use worldwide. It contains numerous practical real-case examples from companies and others on successful substitution efforts.

A dynamic start into the new year

January 2012

Our team “Essknete-Rakete” (Yummy Dough rocket) with Andrea and Stefan Kaczmarek started successfully at this years BMW Frankfurt Marathon. More information and awesome pictures of the race are available here »

Merry Christmas!

December 2011

A merry christmas and a wonderful and happy new year to our customers, partners and all other Yummy Dough fans!

Yummy Dough in Nuremberg

December 2011

We are going to present Yummy Dough at the International Toy Fair in Nuremberg from 01.02. to 06.02. 2012. You find us in hall 9, booth C 11.

We are looking forward to see you at the fair.

OnlineFair Video from Korea

December 2011

During our exhibition at the “Educare Seoul”, an international fair for the children education sector, this great video has been made: OnlineFair introduces Yummy Dough Korea. Have a look yourself! Here you find the video » Read the rest of this entry »

A Meeting with Santa Claus

December 2011

A Meeting with Santa ClausRS2Play, our Yummy Dough partner from the netherlands had an important meeting with Santa Claus. He was very impressed by “het eetbare Smulklei” and we think a lot of kids can be looking forward to receive a box of Yummy Dough as a present soon.

Yummy Dough in Korea

November 2011

Our team has introduced Yummy Dough at the “Educare Seoul”, an international fair for the children education sector. All visitors were thrilled to see the beautiful masterpieces made of Yummy Dough. Here you find some pictures of the fair »
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Yummy Dough in Russia

October 2011

Yummy Dough has also reached Russia now. The russian radio channel “Radio Chocolate” published a comprehensive report about our edible modelling dough. You find the article on Radio Chocolate’s website. Yummy Dough is available in Russia at Harlequin-M.

SAT1 TV visited us at Anuga

October 2011

Harry, the food tester of SAT1, a German TV channel, visited us at Anuga in order to test our Yummy Dough. He was delighted how yummy our Yummy Dough is and how easy it is to create beautiful designs. Watch the video here »
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Yummy Dough at Anuga 2011

October 2011

Anuga 2011Anuga 2011, the world’s leading food fair for the retail trade and the food service and catering market, has just started. Visit us in hall 10.2, block G, at booth A041 – we’re looking forward to meet you there.
Here you find all about Anuga 2011 »

Hasbro vs. Yummy Dough

September 2011

pic_ydlogoAs you may be aware, the makers of Yummy Dough had been in dispute with Hasbro regarding how the product should be described. The parties have reached now a global settlement of their dispute, the terms of which are confidential. It has been agreed that Yummy Dough may continue to be marketed and sold around the world but the phrase “play dough” may no longer be used in connection with it.

An interview with RADIO BOB

August 2011

Stefan Kaczmarek has been interviewed by RADIO BOP, a German music channel, about Yummy Dough and its success all over the world. Here we have a recording of the radio show (in German): Stefan Kaczmarek with RADIO BOB

Yummy Dough teacher training

July 2011

TeacherWe have received some awesome pictures of an IPACF teacher training in Korea using Yummy Dough. We like the figures they made so much – thank you!
Here you find more images » Read the rest of this entry »

Yummy Dough receives “Hobby Award”

April 2011

The Japanese Yummy Dough TeamAnother recognition for Yummy Dough around the world. Yummy Dough receives the “Hobby Industry Award 2011″ from the Japan Hobby Association, handed over today (April 27th) at 35th HOBBY SHOW in Tokyo. Thank you!

Yummy Dough on TV in Singapore

March 2011

pic_singaporetv Yummy Dough appeared the first time on TV in Singapore at OKTO Channel. The WITZ Pre-School is an education-adventure series which encourages preschoolers to expand their knowledge and acquire their interest in learning. Here’s a video of the show »
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Hasbro vs. Yummy Dough

February 2011

pic_ydlogoAs you may be aware, the makers of Yummy Dough have been in dispute in the UK with Hasbro regarding how the product should be described. The initial decision of the UK court has found that the strap line “the edible play dough” infringes Hasbro’s PLAY-DOH trade marks. read more » Read the rest of this entry »

International Toy Fair Nuremberg

February 2011

Toy Fair NürnbergWe are exhibiting Yummy Dough at the International Toy Fair in Nuremberg (03–08 February) and all visitors are very welcome to make own experiences with our edible modelling dough. Give it a try and knead it, bake it, eat it!
You find us in hall 9, booth C11.

Yummy Dough meets Davos

February 2011

World Economic ForumStefan Kaczmarek, CEO of 123 Nährmittel GmbH, was invited to take part at the 2011 annual meeting of the World Economic Forum in Davos/Switzerland. It was an exciting event with a lot of interesting discussions in an impressive atmosphere.

Yummy Dough encourages development

January 2011

Yummy Dough on Nihon TVYummy Dough was introduced on a famous TV show called “Sekai Ichi Uketai Jugyo” on Nihon TV on January 8th. Prof. Mogi, a Professor of Neurology, explained why the combination of kneading and eating is a perfect way to encourage the kids development » Read the rest of this entry »

Merry Christmas!

December 2010

pic_xmas2010We wish all of you a merry Christmas and a happy new year.

It has been an exciting and successful year with Yummy Dough and we are looking forward to 2011.

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Yummy Dough in New York City

November 2010

pic_faoschwarzWe are very proud to announce that Yummy Dough is now available at one of the world’s most famous toy stores:
FAO Schwarz on 5th Avenue, New York City. It has been a great pleasure to see our product in such an impressive surrounding.

Yummy Dough in Australia

November 2010

Yummy Dough was just launched in Australia and we’ve already received lots of press response and positive feedback from kids and parents. We’re glad about since Yummy Dough was awarded as the “Toy of the Year” earlier this year and therefore eagerly awaited by lots of people.

Yummy Dough wins China Toy Star Award

October 2010

Yummy Dough wins China Toy Award We are proud to announce that our Yummy Dough has won the China Toy Star Award. We’ve got the award in the category “Educational Toys”. CEO Mr. Kaczmarek and Mr. Gasch, our local distributor, received the award in Shanghai this week. Here are pictures of the ceremony » Read the rest of this entry »

Children’s Paradise with Yummy Dough

August 2010

Yummy Dough at the Book FairA “Children’s Paradise” at the Hong Kong Book Fair in July! We had a great time at the Hong Kong Book Fair and loved the kneading with the kids. Thank you all for visiting us!
We have videos for you here » Read the rest of this entry »

Japanese TV Shows with Yummy Dough

August 2010

Yummy Dough on TVThe Japanese media are enthusiatic: Yummy Dough was introduced, kneaded and of course eaten on several TV-Shows during the last weekend.

Here are some videos of the shows. » Read the rest of this entry »

Tokyo Toy Show 2010

July 2010

Yummy Dough in TokyoSuccessful all along the line: Yummy Dough convinces at the Tokyo Toy Show 2010. We were visited by numerous representatives of the Japanese media, their reports and interviews were broadcasted in several TV-Chanels.
Here are pictures and videos » Read the rest of this entry »

Yummy Dough Film-Festival 2010

July 2010

Yummy Dough Film-Festival 2010We would like to challenge your imagination this year as well and award your ideas and creativity with great prizes.
All kneading fans and video artists are invited to participate, our Film-Festival addresses everybody who has funny ideas. Here you can find all the information »

Yummy Dough in Singapore

June 2010

Yummy Dough in SingaporeWith a lot of fun and great success we have presented Yummy Dough at the ‘Motherhood & Kids’ exhibition in
Singapore (June 3-6). All kids were enthusiastic and have kneaded many great figures.
Here you will find our pictures from the fair » Read the rest of this entry »

Kneading by Numbers

May 2010

Kneten nach ZahlenPainting by numbers is a popular game for kids and families since ages. Just like kneading. So why not combine both?
We are very proud to introduce our new product:
Kneading by Numbers!

DW TV reports about Yummy Dough

May 2010

Essknete auf DW TVIt is produced and regularly tested according to strict food guidelines in Germany: DW TV (Germany’s international broadcaster) reports about the probably safest modelling dough in the world. You can view the video here Read the rest of this entry »

Yummy Dough on FUJI TV

May 2010

pic_tokioThe response of the press during our appearance at the FoodEX in Tokyo was great. FUJI TV in Japan made some shots and an interview with us, which were now broadcasted in a TV programme called “Taishikanno Shokutoku”. Here’s a video on YouTube »

Yummy Dough wins Toy Award in Australia

March 2010

Toys Fair Australia Yummy Dough wins another international award! At the Toy, Hobby & Nursery Fair 2010 in Australia, Yummy Dough was awarded as the ‘Toy of the year‘ 2010 in the category ‘Craft/Activity’. We are very proud that our Yummy Dough is appreciated around the whole world.

On the road to success in Asia

March 2010

Yummy Dough JapanAfter the Toys Fair in Hong Kong we introduced Yummy Dough at the FOODEX 2010, the International Food & Beverage Exhibition in Tokio. The response in Japan was overwhelming as well and now we are very excited about the launch in Asia. Read the rest of this entry »

Yummy Dough on Fox News

March 2010

Yummy Dough New YorkWe have presented Yummy Dough with great success at the New York Toy Fair. The visitors, including the press were enthusiastic. A Fox News interview with Stefan Kaczmarek was broadcasted nationwide. Here you find some pictures.
Read the rest of this entry »

Yummy Dough at the Hong Kong Toy Show

January 2010

Yummy Dough Hong KongWe introduced Yummy Dough at the Hong Kong Toys & Games Fair and are very excited about the great response from the press and retailers. After the great success in Europe and USA, Yummy Dough is about to win a lot of new friends in Asia. Read the rest of this entry »

Creative Baking with Yummy Dough

December 2009

pic_engelWe have established a new website for our Yummy Dough fans and everybody else who likes being creative. We are collecting ideas and tips, instructions and more patterns to knead and bake. Here you will find our new website »

Yummy Dough succeeded at Dragon’s Den

October 2009

pic_dragonsdenYummy Dough has earned a $500,000 investment from CBC’s Dragons’ Den. Stefan Kaczmarek and Tim Kimber of our partner Plasmart Inc. from Canada managed to negotiate the investment on the 5th episode. Click to see the CBC News video

Yummy Dough at Imaginarium

September 2009

Yummy Dough at ImaginariumNew Ideas for a life full of imagination. Imaginarium S.A. is one of the largest specialised toy retail companies in the world today. We are glad to announce that Yummy Dough will be distributed by Imaginarium S.A. Here you will find a complete list of our international distributors »

Yummy Dough Film Festival

June 2009

Knetkinder123 Nährmittel GmbH proudly presents the Yummy Dough Film Festival! The great figures that have been shaped by children and their parents inspired us to organize a video competition. Everybody is invited to participate – the best videos will be awarded with a prize.