As you may be aware, the makers of Yummy Dough have been in dispute in the UK with Hasbro regarding how the product should be described. The initial decision of the UK court has found that the strap line “the edible play dough” infringes Hasbro’s PLAY-DOH trade marks. read more »
We are very disappointed with the decision and are currently considering our options with regards to appealing the decision to the Court of Appeal in the UK and possibly further in Europe. We will keep all of our trading partners informed of developments.
Outside the UK, it is business as usual and, as our recent success in winning the best product in the Educational China Toy Star Awards shows, the Yummy Dough goes from strength to strength.
Questions & Answers
Q: Does this judgment impact me?
A: The judgment only affects the UK market and only has a direct impact on us and our UK distributor, MAPS Toys.
Q: Where does the judgment apply?
A: The judgment only affects the UK market.
Q: What did the judge decide?
A: The judge said the use of the descriptors, “the edible play dough”, “play dough mix” and “colourful, edible play dough mix” infringe Hasbro’s trade mark, “Play-Doh”.
Q: What is the effect of the judgment?
A: The judgment has only just been released and we are still assessing what it means for us including the possibility of an appeal. The UK court is yet to decide what the decision means for us and there will be a further update on or after 3 March 2011.
Q: What do we do now?
A: It is business as usual in all jurisdictions. We will keep all of our trading partners informed of developments.